Victorian Townhouse
Townhouse
South Kensington, London
Private Client

In South Kensington, one of London's most iconic neighborhoods, Atelier ARS has designed the interior of a traditional Victorian townhouse, now reinvented to welcome a cosmopolitan family passionate about art, travel, and lived experiences. The challenge was clear: to respect the heritage while giving voice to a free, vibrant, and deeply personal aesthetic.
Long-standing clients of our Atelier, this family lives the space with sensitivity and boldness. The project was therefore designed as an extension of that identity: a house with character, where the unexpected takes place, and where every object tells a story. More than following trends, it was about creating a place with soul — dense, plural, and coherent.
The intervention respected the original elements of Victorian architecture but introduced contemporary gestures that amplify the personality of the space. The classic and the modern coexist naturally, in a subtle balance between structure and emotion, order and surprise.
Art plays a leading role throughout the project. Painting, sculpture, ceramics, and photography are present in every room—sometimes discreetly integrated, sometimes occupying entire walls. The curation was carefully planned by Atelier ARS: each piece influences materials, textures, and colors, guiding the design of the spaces and creating unexpected visual rhythms.
In this project, true luxury lies in authenticity: in the contrasts, in the beautiful imperfection of objects with history, in the freedom to cross times and geographies. A house that is lived as a gallery, with soul and truth.
Client's feedback
"This was the second house project we did with Ana Rita and we know it won't stop here! As always the communication was very smooth and Ana Rita and her team have the gift of knowing what we like and the ability to come up with wonderful suggestions tailored to our budget. This project had the added complexity of importing most goods from Portugal to the UK but the ARS team made it as easy as possible for us: import logistics, team flown in to assemble everything and very smooth follow ups with a local partner. Thank you again Ana Rita for the wonderful project - let there be many more!"